Being a student who was new to city and didn’t yet own a car, public transit was my go to option. But as I started using SEPTA, I found their app to be wanting on many fronts. So I checked user reviews on App store and found majority of people unsatisfied with the app (1.1 star rating further proving my point). The app being a so widely used and yet not fulfilling the needs of its users, made it an interesting design challenge and prompted me to undertake this redesigning project.
The goal of this project was to analyse the current application, suggest changes to it in terms of design as well as content and then providing a concept by creating wireframes. And ultimately creating visual mockups of the new version, for it to be tested on users.
I started with mapping out the user flows & the UI library of the current application. This helped me understand all the information provided by the app as well as the brand guidelines to adhere to. This also enabled me to analyze the frequently used user flows, thus helping me identify the pain points.
Using data from the ethnographic user research, I identified the two most frequently performed interactions:
So I started the ideation phase brainstorming ways to include some new features which the users wanted the app to have such as:
Based on the sitemap & the initial sketches, I started creating wireframes in Balsamiq, iterating them according to the feedback I got from users as well as other designers. After which I created the visual mockups in Photoshop which exhibited the color coding implemented in the app.
To validate my redesign concept, I created an interactive prototype in Invision and used it to get some user feedback, which turned out to be mostly positive.Invision Prototype
Through this project, I learnt a new wireframing tools (Balsamiq). I also learnt how to audit a currently used application and how to incorporate inputs gathered through user research into my designs. The experience of working on a data heavy and complex app like this helped improve my information architecture skills, which would definitely help me in future projects.View Detailed Case Study